Evgeny Rodin — Commercial Director, Data Centers, Telecom, IT
Open to opportunities and consulting · Data Centers, Telecom, IT

Evgeny Rodin

Commercial Director · Data Centers, Telecom, IT

Moscow Full-time Available for travel
Discuss opportunities +7 985 366-39-56 Download CV
22+
years in IT
and telecom
₽1.5B
annual revenue
built from scratch
+₽4.5B
revenue growth
in one year
up to 50
people
managed
Profile

Commercial strategy measured in billions

Commercial Director with 22+ years in IT and telecom. I build commercial functions from scratch and grow them to ₽1.5B/year at a 15% CAGR over nine years. I add ₽4.5B in annual revenue and contract Tier IV data centers in 12 months. I manage teams of up to 50 people, vendor relationships, and P&L.

Expert in Federal Law 44-FZ and 223-FZ. Specialized in data centers and cloud services, telecom infrastructure, and complex integration projects with long sales cycles.

Since April 2026 — Independent Consultant in Data Centers and IT infrastructure. I help companies build commercial functions, prepare facilities for launch, and work with large clients. In parallel, I'm considering Commercial Director roles in Data Centers, Telecom, and IT infrastructure.

Revenue and margin growth

Growth strategy, P&L, pricing, commercial economics, KPIs.

Building sales teams from scratch

Distributed teams of up to 50 people, KPIs, motivation, coaching.

Large infrastructure projects

Enterprise, Key Account Management, complex and long sales cycles.

Public procurement 44-FZ / 223-FZ

EAIST, EIS Procurement, ETP Roseltorg. Full cycle: RFI/RFP → spec → contracting.

Key Achievements

The numbers I personally delivered

Results across data centers, telecom, IT infrastructure, and corporate procurement.

₽1.5B/year15% CAGR over 9 years

Built the business from scratch to stable annual revenue at DataSpace.

DataSpace
+₽4.5Band a Tier IV data center in one year

Increased annual revenue and contracted a new data center in under 12 months.

ATOMDATA
>$5Mtenders from international clients

Won tenders from HSBC, KPMG, City Bank, Raiffeisen.

Beeline
>$2Mactive project pipeline >$10M

Contracts with Gazprom and Rosneft in telecom equipment.

Huawei Enterprise
−30…50%procurement costs

Reduced equipment procurement costs — up to half on large projects.

Beeline
4sales departments built from scratch

Commercial departments created end-to-end: from concept to first contracts.

Various companies
up to 50people per team

Managed distributed teams, including matrix structures.

Management
44-FZ / 223-FZcertified expert

EAIST, EIS Procurement, ETP Roseltorg. Full cycle of tender procedures.

Public Procurement
Key Competencies

What I bring to the Commercial Director role

01

Commercial Strategy & P&L

  • Revenue and margin growth strategy
  • P&L, pricing, commercial economics
  • Commercial KPI planning and control
  • New product and business line development
02

Sales & Business Development

  • B2B / Enterprise / Key Account Management
  • Direct sales and partner channels
  • Complex and long sales cycles
  • Large infrastructure and integration projects
  • Client portfolio development
03

Management

  • Building sales departments from scratch
  • Managing distributed teams of up to 50 people
  • KPIs, motivation, coaching
  • Sales process transformation and efficiency improvement
04

Ecosystem, Procurement & CRM

  • Vendors, distributors, integrators; strategic negotiations
  • 44-FZ / 223-FZ; EAIST, EIS, ETP Roseltorg
  • Full cycle: RFI/RFP → spec → contracting
  • Salesforce, Bitrix24, Onyma

Strong industry network

Direct access to decision-makers across key sectors of the Russian economy.

RosatomGRFCOstankinoAvtodorAlfa-BankTinkoffSoglasieIngosstrakhVRS VT (processing)MFOETP GPBMoscow ExchangeSPIMEXX5WildberriesAvitoOZONMegaFonMTSBeelineRostelecomNOVATEKIndustry
Experience

22+ years in IT, telecom, and data centers

From sales manager to Commercial Director of a federal data center network.

Systeme Electric JSC
formerly Schneider Electric Russia

Aug 2025 — Apr 2026 · 9 mos.
Head of Data Centers, Telecom & Financial Sector Department — functionally Commercial Lead
P&L, pricing policy, KPIs, team.
  • Sales of electrical equipment and integrated solutions for data centers, state-owned companies, telecom, and financial sector.
  • 2025: 115% of plan — ₽700M. Q1 2026: ₽800M, 60% above half-year plan.
  • Managed department, pricing, KPIs, and team development.

ATOMDATA JSC
Uptime Institute Tier III / Tier IV data center network, Rosatom State Corporation

Mar 2024 — Feb 2025 · 12 mos.
Commercial Director
  • Developed and executed the commercial strategy for a federal Tier III/IV data center network (colocation, cloud services, telecom services).
  • Built a distributed commercial department from scratch: Moscow, St. Petersburg, Innopolis.
  • Contracted the new data center Atomdata Moscow-2 (Dorozhnaya St. 9, bldg. 1): Tier IV, 36 MW total / 18 MW IT — in under one year.
  • Increased the company's annual revenue by ₽4.5B, exceeded the annual plan.

DataSpace Partners LLC
DataSpace, Uptime Institute Tier III Gold data center

Dec 2014 — Feb 2024 · 9 yrs 3 mos.
Corporate Clients Director
  • Grew the business from scratch to ₽1.5B/year, 15% CAGR over 9 years.
  • Developed Colocation, IaaS (Cisco FlexPod), BaaS, DRaaS, HaaS, VDI, and integration projects.
  • Contracted Tier III Gold data center capacity: 9.5 MW total / 4.3 MW IT.
  • Managed a team of account managers, developed Enterprise clients and the sales system.
  • Clients: telecom, IT integrators, fintech, retail, oil & gas, industry, pharma, and healthcare.

Unify Communications LLC
Russia & CIS — now AUXO, formerly Siemens Enterprise

Mar 2012 — Nov 2014 · 2 yrs 9 mos.
Head of Industrial Sector Clients
  • Built the Siemens telephony equipment and services sales practice from scratch.
  • Revenue growth: +18% in 2013, +53% in 2014. Practice revenue — €10M+.
  • Clients: Nornickel, CPC, EVRAZ, Krasvetmet, Russian Platinum, Sukhoi, Power Machines, AvtoVAZ.
  • Led full-cycle complex integration projects.

Huawei Enterprise
Huawei Technologies LLC

Feb 2011 — Mar 2012 · 1 yr 2 mos.
Head of Energy Sector Clients
  • Built the sales practice from scratch: routers, switches, DWDM, microwave equipment, video conferencing.
  • Contracts with Gazprom and Rosneft worth >$2M. Active project pipeline >$10M (Gazprom Transgaz, Gazprom Neft, RN-Inform, LUKOIL-Inform, TNK-BP, Mechel).
  • Reduced the standard sales cycle from 2–3 years to 1 year.

Sovintel JSC
Beeline Group (VimpelCom)

Jul 2009 — Feb 2011 · 1 yr 8 mos.
Senior Manager, Key Accounts — Energy & Industry
  • Controlled annual revenue — $6M+.
  • Key clients: TNK-BP, LUKOIL, L'Oréal.
  • Won tenders for data networks, long-distance and international telephony, equipment, and mobile services.
  • Matrix management of a regional sales group of ~50 people.

Sovintel JSC
Beeline Group (VimpelCom)

Nov 2006 — Jul 2009 · 2 yrs 9 mos.
Senior Procurement Manager · Head of Sales Support
  • Won tenders from HSBC, KPMG, City Bank, Raiffeisen — total revenue $5M.
  • Reduced equipment procurement costs by 30%, and up to 50% on large projects.
  • Full cycle of tender procedures: RFI/RFP, technical specifications, evaluation matrices, tender management, contracting.
  • Vendors: Nortel, Alcatel-Lucent, Cisco, Avaya. Secured partner statuses and discounts.
  • Built the team and led the Managed Services working group.

Business Svyaz Holding

Oct 2005 — Oct 2006 · 1 yr 1 mo.
Corporate Clients Manager
  • Launched 8-800, 803, 809 services and short numbers from scratch. New revenue $1M+.
  • Worked with Rostelecom, MTT, MRK Svyazinvest, MTS, Beeline, MegaFon.

Alfa-TeleCom LLC

Sep 2003 — Aug 2005 · 2 yrs
Sales Manager
Education & Development

Education, certifications, languages

Education

2018
RANEPA — Business Development Management
Qualification: Organization Management
2003
MGAVT — Postgraduate studies
1999
MGAVT — Higher education
Qualification: Engineer

Additional Training

2020
Certified Expert in Corporate Procurement (223-FZ)
ETP TEK-Torg Training Center
2014
Sales Large Account Business, CCA #114250
Unify
2012
Tough Negotiation Techniques
Oratorica (S. Logachev)
2010
Leadership and People Management
Beeline
2007
Procurement & Logistics Fundamentals · Cisco Sales Expert (CSE) · Avaya IP Office Professional Edition Sales
Business Training Russia · Cisco · Avaya
2003
Sales Effectiveness Improvement
Alfa-TeleCom

Languages

English
Conversational, business, technical
Spanish
Beginner
Consulting

How I can help

I consult for companies in data centers, telecom, and IT. I develop commercial strategies, P&L models, and go-to-market plans for new and existing facilities. Engagement format — project-based or ongoing.

Market analysis and commercial strategy

Market and competitor analysis, facility positioning, target client segmentation, sales model.

Financial model and P&L

Pricing, occupancy scenarios, revenue forecast, KPIs, commercial function budget.

Go-to-market and sales launch

Sales funnel, lead generation channels, team hiring and structure, processes and playbooks.

Work with large clients

Direct sales, tenders, long cycles, BANT qualification, retention and upsell.

How the work is structured

  1. 01 Market and competitor analysis
  2. 02 Commercial strategy
  3. 03 Financial model and P&L
  4. 04 Sales launch
  5. 05 Ongoing support

Have a task? Get in touch — let's discuss scope and timeline.

FAQ

What you should know about me

Short answers to the questions recruiters and partners ask most often.

Who is Evgeny Rodin and what does he do?

Evgeny Rodin is a Commercial Director with 22+ years of experience in IT, telecom, and data centers. He specializes in building commercial functions from scratch, managing P&L, selling infrastructure solutions, and working with large corporate and government clients.

What is your experience with data centers?

Uptime Institute Tier III / Tier IV data center network at ATOMDATA (Rosatom State Corporation) — Commercial Director, full contracting of the Tier IV Atomdata Moscow-2 with 36 MW total / 18 MW IT capacity.

DataSpace data center (Uptime Institute Tier III Gold) — contracted 9.5 MW total / 4.3 MW IT capacity. Developed the cloud business from zero (IaaS, BaaS, DRaaS).

What are your biggest sales achievements?

Built a business from scratch to ₽1.5B/year with 15% CAGR over 9 years at DataSpace.

Increased the company's annual revenue by ₽4.5B in 12 months at ATOMDATA.

Won tenders from HSBC, KPMG, City Bank, Raiffeisen worth $5M. Contracts with Gazprom and Rosneft worth $2M+.

Do you have experience with public procurement?

Yes. Certified expert in Federal Law 44-FZ and 223-FZ. Experience with EAIST, EIS Procurement, ETP Roseltorg. Full cycle of tender procedures: RFI/RFP → technical specification → evaluation matrix → contracting.

Are you open to relocation or business travel?

Considering positions in Moscow, open to business travel across Russia and CIS. Full-time. Experienced in working with distributed teams.

What size of team can you manage?

Managed teams of up to 50 people, including distributed and matrix structures. Experience building sales departments from scratch at ATOMDATA, DataSpace, Unify (Siemens Enterprise), and Huawei.

Are you currently looking for a job or consulting?

Both. Since April 2026 I have been consulting for companies in data centers and IT, while also considering relevant Commercial Director roles. If you have a task that can be solved on a project basis, get in touch — let's discuss.

How can I contact you?

Phone: +7 985 366-39-56.

Email: Eugene.rodin@gmail.com.

Telegram: @rodin_ea. LinkedIn: /in/evgeny-rodin.

Evgeny Rodin

Let's discuss a role or a project

Considering Commercial Director roles in Data Centers, Telecom, and IT infrastructure. Open to consulting projects — I can help with launch, strategy, and sales.

Phone
+7 985 366-39-56
Email
Eugene.rodin@gmail.com
Telegram
@rodin_ea
LinkedIn
/in/evgeny-rodin
Location
Moscow
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